Platform architecture

An orchestration substrate,
not a dashboard
with AI features.

Agents are independent workers with their own task queues, connectors and autonomy policies. They operate in parallel and share data through a common event bus, so a ranking change can inform a budget decision without a human relaying it.

Event busIdempotent executionShared client memory

Four building blocks
under every agent.

Connector layer

Search, ads, analytics and CRM platforms connect through scoped, credential-managed connectors, one set per account.

Inputs

Task queues

Every agent runs on its own queue, so a heavy job in one channel never starves another.

Execution

Event bus

Agents publish and subscribe to events on a common bus, which is how cross-channel patterns emerge.

Coordination

Shared client memory

Allocation and prioritization refine as data accumulates, so the system becomes more precise the longer it runs.

Learning

Dashboards inform. Agents operate.

How ShiftMetrics differs from the tools teams usually stack together.

CriteriaMarketing dashboardAI assistant add-onShiftMetrics
Who actsA personA person, with suggestionsThe agent, inside policy
ScopeOne report at a timeOne task at a timeA whole channel, continuously
ControlManualPer promptAutonomy policy + permanent gates
Record of actionsVariesVariesAppend-only audit log
Onboarding

From API connection
to autonomous execution.

Agents start with your real data, under your governance rules.

  1. 01

    Connect

    Link search, ad, analytics and CRM platforms through scoped connectors.

  2. 02

    Establish governance

    Choose which operations run autonomously and which need approval.

  3. 03

    Deploy agents

    Initialize agent clusters against your target metrics, isolated per account.

  4. 04

    Continuous execution

    Monitoring, optimization loops and anomaly detection run around the clock, fully logged.

Design-partner program

Help us take the agents
to production.

We are opening a design-partner program: we connect to your real channels, set your governance rules and run the first agents with you, side by side.

Request early access →

Tell us about your channels and we will get back to you.