Permanent human gates
Publishing content, launching campaigns and responding to complaints always require a person. These three gates cannot be overridden for any account.
Eleven agents, each owning a channel
Letting software act on your marketing channels only works if control is built into the architecture. Governance in ShiftMetrics is enforced by the platform, not left to convention.
Each layer is independent: a failure in one does not remove the others.
Publishing content, launching campaigns and responding to complaints always require a person. These three gates cannot be overridden for any account.
Each account defines which operations each agent may run on its own and which need approval. Teams approve categories of action, not individual tasks.
Every account-scoped table enforces row-level security. A missing or incorrect account context returns zero rows rather than another account’s data.
Search, ads, analytics and CRM platforms connect through a connector layer. Every connector is scoped and credential-managed per account.
A per-agent circuit breaker is the last safety layer before any external API call, stopping an agent that misbehaves before it reaches a customer-facing system.
What happens each time an agent wants to act on a connected system.
The action is checked against the account’s autonomy policy and the three permanent gates.
Gated actions wait in a queue for a named person. Nothing proceeds on silence.
Actions that cross a system boundary are auditable orchestration steps designed to run once — no double-publish, no double-charge.
Outcome, agent, account and timestamp are recorded in a log that is never edited in place.
We are opening a design-partner program: we connect to your real channels, set your governance rules and run the first agents with you, side by side.
Tell us about your channels and we will get back to you.